Generally speaking, 2011 was a year without too much excitement for poultry feeding industry, as it had experienced quite a few strong and frequent fluctuations. In the year, too many uncertain factors influenced the industry, that’s why most farms, both small and large, did not reach the target which they expected to happen.

1. Before May 2011, diseases were spreading and whole market was in a low position, the competition between farmers was severe and most farms were in the status of financial loss.

2. From June to Mid-September, broilers feeding industry suddenly went up and stepped into a profit making period of time. Although both parameters of broilers and market condition were positive, there were not so many farms that could really catch up with this climbing stream because of limitation of breeding season.

3. From Mid-September to early December, the gross price of broilers moved slowly to a balanced point of profit, however, from 20th December, the transmission of diseases speeded up, the broilers growth slowed down, the feed conversional rate was negative, mortality went up, and the body weight of slaughtered broilers dropped from 2.75kg to 2.25kg or even lower than 2kg. Most of broiler farmers made the decision of pausing breeding.

Some insider from 2011 Top forum of China’s Animal Husbandry Development indicated, although the price of broiler in 2011 increased, the number of broiler breeding in 2012 will possibly decrease because of the attack and influence from imported chicken and pork products. Thus, 2012 is probably another fluctuating year for broilers’ industry, more challenges are up to come.