Aviagen Latin America puts commitment to social sustainability into practice
Company invests in music and athletics for young people in local communities.
Company invests in music and athletics for young people in local communities
Poultry genetics company Aviagen® Latin America continually looks for opportunities to demonstrate a commitment to social sustainability. That is the sole purpose of the Social Committee of Aviagen Brazil, which is currently focusing on social projects aimed at the future generation in the interior of São Paulo (SP). Among these are Caipira Music Workshops, Zaravi Trio, and Sports Education – all joint projects with Brazil’s Federal Law of Incentive to Culture. The Committee regularly selects non-profit organizations targeting worthy causes in education, health and social assistance, culture, sports and environmental sustainability.
Caipira Music Workshops
The music workshops focus on connecting today’s youth with the roots of the Caipira, which are traditional within the country. The Oficinas de Música Caipira holds free workshops in viola caipira, guitar, choir and musical performances, and according to cultural producer and general project coordinator Antoine Kolokathis, Aviagen’s support since 2017 is recognition of the valuable work they do. “This contribution demonstrates the size and importance of our work with community. In addition to the benefits that art, culture and musical practice offer our youth, the project helps foster an appreciation for authentic caipira music, which is one of the pillars of our culture.”
“Zaravi Trio” is a form of classical music employing three musical instruments from medieval times: the zarb, the rabeca and the Brazilian viola. They have performed 9 concerts and 7 workshops in the southeastern Brazilian cities. “Through the sponsorship we will perform 11 concerts and 11 workshops. The sponsorship of Aviagen has been of great value shared to 2,200 people and our mission to teach and bring classical music to the population,” said project director João Dalga.
Educating through sports
“Educando Pelo Esporte,” a project based in Campinas and Rio Claro organizes after-school basketball, football, volleyball and other sports activities for children between ages 7 and 11, free of charge to participants. “Our mission is to promote social responsibility through athletics, improving the quality of life for children, building coordination and physical fitness, and teaching the value of team work and good sportsmanship. Support from Aviagen has been instrumental in helping us fulfill these goals,” commented project manager Daniel Pires.
According to Ivan Lauandos, President of Aviagen Latin America, Aviagen is committed to doing its part to promote social sustainability. “Aviagen is proud to be part of these well-rounded social and cultural projects, which are important to sustaining our societies and developing our young people.”
Other social projects
During the past two years, Aviagen Latin America has contributed to various charitable organizations, mainly in the cities where it operates.
In Campinas (SP), financial support and miscellaneous items were donated to Hospital das Clínicas da Unicamp, Lar dos Velhinhos, Lar São Vicente de Paulo, Instituto Padre Haroldo, Santa Casa de Campinas/Hospital Irmãos Penteado and Associação de Pais e Amigos of the Exceptional in Campinas (APAE). In Rio Claro (SP), contributions were made to Irmandade da Santa Casa de Misericórdia, Shelter for the Old Age São Vicente de Paulo, Casa de Saúde Bezerra de Menezes, Lar Bethel, Entidade Obra do Berço Menino Jesus, Pastoral da Criança and Social Fund of Solidarity (FSS). Other donations were also made to the municipalities of Pedreira (SP), Nova Ponte (MG), Redenção da Serra (SP) and Natividade da Serra (SP), in addition to the Lar dos Idosos Padre Panfilio, in Nova Ponte (MG).
Fábio Carnevale, Marketing Manager at Aviagen Latin America, remarked, “Especially during the pandemic, we contributed to several organizations because we understand our responsibility to helping those who are needy and vulnerable. We are in the business of helping feed the world with a sustainable source of protein, and are deeply committed to our core values of caring for our communities, our customers, our birds, and the planet we all call home.” He added that the company will continue to look for multiple ways to give back to society.