The World Expo City of Quingdao, in the Chinese province of Shandong, will host the first edition of the international exhibition VIV Qingdao between September 19 and 21, 2019. Veterinaria Digital has been selected as one of the official international media partners of the event. Under the slogan “from feed to food for China”, it aims to become a benchmark for the agri-food industry present in the Chinese market.

According to the organizers, VIV Qingdao will take over as the successor event of previous VIV China editions from now on. Current year’s VIV Qingdao edition has been completely made in China, since VNU Exhibitions Asia Pacific Ltd is the only organizing company. Although former editions of VIV in the country  have had a direct participation of the European VNU branch, the complexity of the Chinese market have pushed the organization to opt for professionals based in the country.

To a large extent, these changes have been the response to the demands of the country’s animal production industry for an annual event made by and for the Chinese market. The result will be 50,000 square meters and five pavilions, which will host more than 600 Chinese and international exhibitors specialized in poultry, egg producers, swine, ruminants, dairy and aquaculture.

Current estimates predict an attendance of 30,000 visitors from around the world.  Professionals interested in attending to the event can register at the official VIV Qingdao webpage.

VIV Qingdao 2019’s Conference Program

A programe of specialized conferences and seminars will concurrently run throughout the days the fair will take place. This edition’s sessions will look at the promotion and development of the Chinese agri-food industry towards a safer and healthier model.

The program has been scheduled into specialized sessions regarding meat, eggs and dairy production. In addition, it will count on the collaboration of universities specialized in veterinary research, government agencies and industry associations, such as the Association of Animal Sciences and Veterinary Medicine of China (CAAV) among others.

Broadly speaking, those attending to the event will offered a wide range of specialized conferences . The main topics that  will be subjected to in depth discussion are swine breeding, nutrition, disease control, sustainability and slaughter; egg production breeding, efficiency and specific marketing and distribution strategies; the aquaculture sector in China; animal welfare; or new trends and integration techniques of the production industry to the concept “from the farm to the table and from the table to the farm”.