Oscar Giordano: “Giordano Poultry Plast is attentive to accompanying the evolution of the zootechnical and veterinary industry”
Giordano Group has been manufacturing professional equipment and plastic components for poultry production for nearly 60 years.
Based in Caraglio, Italy, Giordano Group has been manufacturing professional equipment and plastic components for poultry production for nearly 60 years. Their products offer solutions ranging from hatching to rearing, slaughter and transport for poultry production. Veterinaria Digital interviews Oscar Giordano, CEO at Giordano Poultry Plast, who tells us more about the company, the sector, and the prospects of the company.
In 2022 Poultry Plast celebrates its 60th birthday. 60 years of history, extensive international presence, and brand recognition, what is the key to success?
Giordano Poultry Plast was founded in 1962 and is still run by the Giordano family. Since its origin it has been dedicated to the poultry sector, specialising in it.
2022 will not be a year like others. For the company, it represents a significant milestone in its consolidated path, with the achievement of 60 years in business!
We are all proud of this landmark, which represents the affirmation of a consolidated and recognised company history; made up of vision, ambition, foresight, but also and above all hard work, diligence and sacrifice. All values that we have always had and that we constantly share with all our customers and distributors.
Certainly, teamwork has been and will remain the key to our success. This awareness pushes us to increase and strengthen our organisation and presence in the territory, to continue not only to grow in size, but also and above all in efficiency and results.
In how many countries do you have presence?
The supply of equipment for zootechnics represents the deepest root of the group’s activity, a sector in which its longest history has given rise to an extensive and articulated production and commercial organisation on a worldwide scale.
Giordano Poultry Plast is an international company, exporting 95% of its Italian production and trading in over 65 countries.
How has the industry evolved since Poultry Plast’s foundation?
Despite the market crises that hit the poultry sector in the first half of the 2000s, operators in the sector managed to recover satisfactory profitability margins.
More recently, this result can be attributed to partly conjunctural and partly structural factors. Among the first, the reduction in consumer purchasing power that has shifted part of consumption from red meat to cheaper white meat, promotional campaigns aimed at recovering the image of poultry meat and, above all, the introduction of compulsory labelling on the origin of poultry. With regard to structural factors, businesses have made considerable progress in terms of biosecurity and animal welfare, partly due to a highly integrated upstream and downstream supply chain that ensures stricter controls at all stages of production. In order to understand the dynamics of the sector, it seems appropriate to illustrate aspects related to the structure of the supply chain and the dynamics of the national and domestic markets as well as the strategic paths followed by production and processing companies.
Mainly, Poultry Plast produces high-tech poultry plastics for poultry production, which is your specialization?
With over 60 years of experience in the industry Giordano Poultry Plast provide what is currently the biggest worldwide range of transportation crates for use in the professional poultry sector.
Recognized for their excellent quality and recognizable design, our easy-to-use transport birds are among our most popular products.
With the term “birds” refers to poultry production animals in general, it includes laying hens, broilers, day-old chicks, and even turkeys and quail.
The Piedmont Coop line is the leading product for which the company is known worldwide. However, our know-how has enabled us to make many different types of coops for different species and all available in various versions (with more or less doors, with a choice of heights and bottoms, etc.).
What production volume do you have?
With a range of 20 presses covering productions from a few grams to the 2400Ton, which can print a complete 20Kg pallet, we have reached a production of about 25 tons/day, for an annual consumption of more than 6500 tons.
Giordano Energy is the company of the group that ensures the energy production (with a daily rotation on three shifts – including Saturdays) necessary for the linked Italian production site, ensuring a more competitive cost. The choice of fuel not of fossil origin, but animal vegetable fats is perfectly aligned with the environmental sensitivity that characterises the entire activity of the Group.
In the last period we have increased our logistic storage space with two new warehouses, reaching a covered area of over 15,000 sqm.
How your products ensure animal welfare?
Safety and animal welfare are inseparable from each other, a constant commitment to cutting-edge poultry farming. This has been made possible thanks to all the new tools that technology makes available today, through a restructuring of the breeding environments and innovative and scrupulous management.
In fact, Giordano Poultry Plast’s feeders and drinkers are designed and developed to provide an adequate supply of food and water to the animals, through both manual and automatic distribution lines.
All our coops are robust and durable, hygienic and easy to clean. Animal welfare is ensured through excellent ventilation, easy stacking and also the smooth, round surfaces minimise bruising and broken wings, preventing injuries when handling the coop.
Giordano Poultry Plast is particularly attentive to accompanying the evolution of the zootechnical and veterinary industry, supplying cutting-edge technological aids for vaccination and other treatments, both for poultry and other species of zootechnical interest. The last through its specialised division: Valery Technologies.
What projects do you have for the future?
In the last period, despite the slowdown due to the Covid-19 pandemic, we started a series of internal investments. Some machines have been replaced, others have been added; we have become even more automated. To give you a figure, in 2020 we made investments of around EUR 950,000. Over the last two years, no profits have been redistributed, and they have been fully invested in the company, which means that we now have a very new, high-tech machine fleet that will enable us to meet any need more effectively.
We have not created a completely new product, but we improved several existing products, and we are continuing to make small changes to allow us to remain number one in our sector.
In terms of corporate communication, we have recently restyled the websites and are redoing the digital catalogues and expanding our online presence to stay close to our customers and distributors.
For the future, we hope to travel again soon, to participate again in fairs around the world and to meet those who have chosen us for 60 years, to celebrate this important milestone that will bring with it some celebratory surprises.