(1) All productive sectors improve by keeping most of the current technology and introducing new technologies.

(2) In all crisis that occur cyclically, the first instinctive reaction is to buy cheaper but of poor quality cereals, reduce the temperature below the comfort level, search for cheaper additives that promise results in a fictitious marketing campaign and buy less quality chicks.

(3) Our experience of 50 years as a veterinary and 38 as a laboratory tell us that this institive reaction only aggravates the results: worse feed rate conversion and reduction in the internal quality of the egg

(4) Substitute the instinctive reaction by a scientific and economic evaluation through protocols designed according to a scientific method allows to avoid the damage of the crisis and surprisingly improve previous productive parameters.

(5) Furthermore, maintaining the innovative essence constantly, without relaxing during good times, can allow us to face the crisis without affecting ourselves

(6) John Ronald Reul Tolkien: “We cannot choose the times we have to live in, but we can choose how to live the times we live in”