Historically scholars have been interested in the influence of biological economy (relationship between energy investment and benefit) in animal and plant behavior. From this idea derives the interest of economists and ethologists for the similarity between business economic models and biological economic models.

In a theoretical economic model, companies struggle with each other to survive the strong ones, but reality works differently. Set up a company means a generation-act (object of the company in its founding charter) and this implies a previous design, either because it contains small advantageous variations or innovative designs that anticipate the demands of the future market. It is not only the strength, but also the ability to adapt and design will influence the future of the company.

In practical natural models, species are transformed from generalist models into more specialized ones as evolution under the pressure of selection. However, you cannot select models that do not exist or, at least, that do not contain in it genetic code the possibility of expressing itself in a new way. The appearance of a genetic code in the middle of an emergency is unlikely.

In this way, the study of economic models confirms that the previous design allows facing future selective pressure (business vision) or at least reacting using organizational resources prior to unforeseen challenges (business adaptation). If we transfer this capacity of vision, or this capacity of adaptation, to natural models we can conclude that only a genetic code capable of facing new environments, or of adapting to modifications of the current environment, guarantees the survival of the species.

In conclusion, the evolution of living forms is produced by the balance between opposing forces (generation and selective) that need each other to exist.